Messaging Toolkit

When making the case for affordable housing, compelling data is only half of the equation – without a supporting narrative to frame the message in a way that resonates with the audience, data can sometimes do more harm than good. That’s why Housing Virginia has begun assembling a Messaging Toolkit to help advocates and supporters of affordable housing best utilize the data and tools on our website.

Take a look at our first piece: Virginia’s Housing in 10 Graphics

This initiative was kicked off when we invited Dr. Tiffany Manuel (Enterprise Community Partners) and Dr. Mackenzie Price (FrameWorks Institute) to present some preliminary findings on the research around “re-framing the affordable housing message” that is currently in development. You can find their presentations below:








This research has already spurred a few preliminary reports that offer guidance for affordable housing supporters to begin re-thinking how they engage with policymakers, stakeholders, and the broader public. You can find the reports via their organizations’ websites below:











We aim to build this page out into a comprehensive, easy-to-use toolkit that helps our partners around the state effectively convey their message. We will be updating periodically with new resources and tools.