Housing Virginia Introduces New Messaging Toolkit

When making the case for affordable housing, compelling data is only half of the equation – without a supporting narrative to frame the message in a way that resonates with the audience, data can sometimes do more harm than good. That’s why Housing Virginia has begun assembling a Messaging Toolkit to help advocates and supporters of affordable housing best utilize the data and tools on our website.


The initiative kicked off with Dr. Tiffany Manuel (Enterprise Community Partners) and Dr. Mackenzie Price (FrameWorks Institute) presenting preliminary findings on their research around “re-framing the affordable housing message” at Housing Virginia’s annual policy retreat. You can find their presentations on our new Messaging Toolkit page.


This research has already spurred a few preliminary reports that offer guidance for affordable housing supporters to begin re-thinking how they engage with policymakers, stakeholders, and the broader public. You can find the reports on the same page.


We aim to build the Messaging Toolkit page out into a comprehensive, easy-to-use toolkit that helps our partners around the state effectively convey their message. We will be updating periodically with new resources and tools.